This is especially unsavory after two years that’ve hit the community especially hard, financially-speaking.
Still, LGBTQ leaders have accused brands of still pushing “pinkwashed” products-essentially using Pride as a marketing tool and profiting off the community without giving anything back. But how relevant is Pride merch when the brands that make it often miss the mark?īrands working with the LGBTQ community isn’t new: H&M has been a longtime collaborator with LGBTQ actors and activists, and their “ My chosen family” initiative will donate $100,000 this year to the UN Free & Equal campaign, a global fight for equality led by United Nations Human Rights. Within the past few years, it’s become more socially acceptable for brands to launch “Pride-themed” collaborations and merchandise. If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.Ĭovid-19 may have cancelled parades and parties for the past two years, but Pride Month, as a summer-long celebration of diversity, acceptance and love, will continue on this year-though not without controversy.
